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ElementRange of points that can be earnedor deducted (maximum to minimum)
Complaint Volume (Weighted by Complaint Age)
15 to 0
Unanswered Complaints
40 to 0
Unresolved Complaints
30 to 0
Complaint Resolution Delayed
5 or 0
Failure to Address Complaint Pattern
0 to -31
Type of Business
0 to -41
Time in Business
10 to 0
Transparent Business Practices
0 or -5
Failure to Honor Mediation/Arbitration
0 to -41
Competency Licensing
0 or -41
Government Action (per action)
0 to -34
Advertising Review (per incident)
0 to -41
BBB Trademark Infringement
0 or -41